Thursday 26 September 2019

How to Destroy 20 Years of Customer Loyalty


I was fortunate enough to grow up in a low-tech world.

Although I was in my late teens when I used a computer for the first time, computers didn’t become a significant part of my life until a decade later, and I was well into my thirties before I became an internet user.

Signing a contract with a service provider changed my life. But was it a change for the better? At the time I thought so, but twenty years later I’m starting to have my doubts.

But this isn’t a rant about technology. Computers are a part of everyday reality for all but the poorest of the poor and there’s no going back.

My issue is that I’ve always had an aversion to change and that can be a really bad thing.

Twenty years later I still have a contract with the same service provider. In truth, if you’d asked me how I felt about that fact two months ago, I’d have thought it was a good thing. Surely twenty years of customer loyalty made me a valued customer. Surely if something went wrong, my service provider would do their best to fix it.

I couldn’t have been more wrong.

Until two months ago I was still using an ADSL internet connection. It was a little unstable at times, but I could live with that. From time to time I considered replacing my modem because I felt a newer one would make my life easier, but somehow there were always more important things to take care of.

Then disaster struck.  Aging copper cables became so corroded that we were forced to migrate our landline to LTE, and with that change ADSL was no longer available. I was forced to embrace more modern technology.

To start with it was a frustrating business as the migration took twenty-eight days – a period during which our telephone was so dysfunctional that phone calls were limited to the absolute essential, and when we were forced to make a call, communication was extremely difficult.

The fact that my new internet router didn’t work became a nightmare from which I’m unable to escape.

My service provider doesn’t have shops, so everything has to be done either online or by phone. If you report something online, you may get a generic response a day or two later. Over the phone you’re likely to be put on hold for ten to twenty minutes before you can speak to anybody, but often you’ll then find you’ve been put through to the wrong department and have to hold again while they put you through to the right one.

I’m not a big cell phone user. I don’t have a contract but always have a little prepaid airtime for emergencies. On one occasion, several years ago, I phoned my service provider from my cell phone, held for a long time while a very obliging man at the help desk investigated the issue, then, just as he returned with an answer to my problem, my airtime ran out. Of course when I phoned back I was unable to speak to the same guy and had to start all over again.

Because of that one experience, I’ve always made important calls over the landline.  So when my router didn’t work, I did the same.

I was told a courier would collect the faulty router and I’d receive a new one. Somewhere between the difficulty of communicating on a crackly phone and the fact that there was a week’s delay before the courier arrived (without warning), I missed the fact that the replacement would only arrive a day after the old one was collected. The situation was complicated by the fact that the courier’s note said he was collecting the router for repair rather than replacement. I wasn’t prepared to hand it over without speaking to my service provider first, so I sent him away, then struggled to call for confirmation. I was told I should have given it to him, and that they’d send him back to fetch it.

Days later, after many complaints both over the phone and online, the router still hadn’t been collected. When our new phone was finally activated, allowing me to have the first proper conversation in over a month, someone at my service provider’s call centre delivered the bad news – my order had been cancelled and I would have to start over.  How did that happen when I’d notified them within an hour of the courier’s visit?

Numerous further complaints led to my case being “escalated”, and two weeks after his first visit the courier finally returned to fetch the router.

I struggled with the courier too. Initially he tried to leave without giving me any proof that he’d collected anything, then finally he gave me a barely legible “sender’s copy” of an undated form which gave no detail of the contents of the package he’d collected, only that the “total pieces” was one. It said I was the sender, but didn’t give any details of the receiver.

I’ve always suspected that the router was lost, now on close inspection of that form, I’m starting to understand why that probably is the case.

But I’m getting ahead of myself.

As soon as the courier had left with my router, I phoned my service provider again. The person I spoke to asked how I knew he really was the courier. This had been my fear the first time, but I couldn’t risk sending him away twice, so I’d been forced to trust him. Clearly that was a mistake because things went downhill rapidly after the router was collected.

Twenty-four hours later the replacement hadn’t arrived.  I had important plans for the following day but I needed to put this whole nasty business behind me so I felt it was best to postpone my plans until the router arrived. But more than two weeks later, the router still hasn’t arrived and nobody seems able to tell me where it is.

Initially I contacted my service provider every day, my annoyance growing by the day. After several days during which I did my best to be patient, I told them I had signed up for a new email address in case I was forced to cancel my contract. Surely that would set off alarm bells. But no, it made no difference. I made it clear that, after twenty years of customer loyalty, I really didn’t want to leave them, so perhaps they believed I would put up with their abuse indefinitely.

When I discovered that I could use their sim card in our new landline look-alike, the fact that I started using the data I’d paid for probably led them to believe that I had no intention of leaving.

Finally last week I was forced to sign a contract with a service provider who has shops, allowing me to deal with a real person face-to-face. What a pleasant experience that was!

Unfortunately for now I’m sitting with two contracts. I’ve told my old provider that I want to cancel my contract, but that I need some assurances first:
1.       I will be able to keep my email accounts open until I’ve been able to inform all my contacts of the change of address. That’s no easy business when I have twenty years of contacts including several belonging to my late father. Some of those relate to his estate, so I can’t afford to lose them, yet finding their contact details is going to take me some time.
2.       I won’t be charged for a router I don’t have. Paying for a “free” router is one of the terms normally associated with an early cancellation. But I can’t be expected to pay for something I don’t have.

It was only after I’d signed my new contract that somebody from my old service provider finally bothered to phone me. Despite that fact that all my complaints are well documented, the first thing she asked me was what my problem was. I told her she already had all the facts. How could I be expected to start explaining all over again?

She had no issue with my cancelling my contract – as long as I pay a cancellation fee. But how can I be expected to pay for their incompetence? I made it clear many times that I was reluctant to cancel my contract but in the end they left me with no choice.

At time of writing I’m still waiting for a final word on this. My health has suffered from all the strain it’s caused, and a large part of my life has been put on hold as I try to get this mess sorted out. And even if they give me the assurances I need, it’s still going to take several weeks before I’m confident that closing my old email accounts won’t do any long term damage.